About Us

Not only do we focus on looking good, we want you to feel good in them, and be proud to be part of the Never Cared Family.
Originally starting in New York, our brand has spread across the country, and making a big name for itself in a great way. 
We make our clothing and designs as a reminder to stop caring about all the things holding you back, or preventing you form doing what makes you happy. Wake up, pop on some comfy clothes, say never cared to anything in your way, and have fun!
We choose to care about what is important and stop caring about the stuff were better off without.
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